The Labels

The Labels

Rich. Opulent. Avant-guard. These are words that describe both the wines of Tenuta di Trinoro and the works of Turinese painter Salvatore Mangione, known as Salvo.

A member of Arte Povera movement in Italy in the 60s and later in contact with the American conceptual artists Joseph Kosuth and Sol LeWitt, Salvo created works that dealt with a variety of themes: from self-analysis to one’s relationship to the past to general cultural history.

Franchetti commissioned Salvo to produce the labels for his Tenuta di Trinoro and Palazzi wines, applying his colorful style and essential forms to his impressions of Franchetti’s home above the Trinoro estate.

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Vini Franchetti